Sachet Loan Surge: D2C Brands Borrow Rs 243+ Crores to Meet Early End of Season Sale Frenzy: Instamojo #D2CDecoded Report
Sep 25, 2023
Bengaluru (Karnataka) [India], September 25: The trend of early end of season sale has given rise to the demand for Sachet Loans among D2C brands showed Instamojo’s latest #D2CDecoded Report. Between August 2022 to July 2023, D2C brands borrowed more than Rs 243 crore worth of sachet loans, a 43% increase from the same period in 2019-2020.