Primus Partners: 59 per cent of Indian MSMEs Find Online Advertising Instrumental in Achieving Diverse Business Goals
Sep 22, 2023
New Delhi [India], September 22: Primus Partners Pvt. Ltd. (Primus) - a leading management consulting services provider, has launched a report titled “Online Advertising by Indian MSMEs - Insights, Impact & Way Forward”, in collaboration with EGROW Foundation & India SME Forum supported by Institute for Competitiveness (IFC) and Business World. As technology evolves, advertising has transitioned from traditional methods to the dynamic world of online advertising, with a notable impact on India's Micro, Small, and Medium Enterprises (MSMEs). More than 59% of MSMEs have found online advertising to be instrumental in achieving diverse business objectives & goals. The report launch saw participation from key government officials, Indian business owners, digital advertising platforms & think tanks.