Once again, Gresbond disrupts advertising norms - this time with a bold brand anthem
Mar 02, 2026
New Delhi [India], March 2: Gresbond by Kajaria, the premium tile adhesive brand from India's most trusted tile manufacturer, has once again made a powerful statement in the world of advertising with the launch of its first-ever brand anthem "Majboot Rishte, Majboot Bond". Known earlier for its humour-led digital campaign "Gresbond se lagaya hota to aisa nahi hota", the brand now takes a bold creative leap - shifting from wit to emotion, and from product messaging to purpose-driven storytelling.
