No cakewalk for businesses
Aug 23, 2019
Islamabad (Pakistan) August 23: A CAKE manufacturer thinking that she did not have enough money for an outlet of her own started her business by putting her cakes in shops and bakeries owned by other people and giving a commission on sales. Her cakes needed proper attention though: refrigeration at the right temperature at all times, careful handling when being moved, and so on. She could ensure all of this up to the time of delivery to the shops but would have had little control over the handling of her product once it was delivered. Pretty soon, she realised that this was a bad model for selling her ware as the shops did not take care of her cakes in the same way as she would have. If a cake went bad and was sold, she took a hit both in terms of revenue and reputation.