Crompton's Built-In Kitchen Appliances Business Case Study Showcased in the India Edition of 'Essentials of Modern Marketing'
Jan 31, 2024
Mumbai (Maharashtra) [India], January 31: Having ventured into the 'Built-In Kitchen Appliances' category, Crompton Greaves Consumer Electricals Ltd., a prominent player in the industry, has been featured in the India Edition of 'Essentials of Modern Marketing' by Philip Kotler and Tuhin Mukherjee. The inclusion of Crompton's success story is a recognition of the brand's noteworthy achievements and strategic marketing approach. Being featured as a case study in the book highlights the brand's innovative steps and contributions in shaping modern marketing practices in the Indian market.