Hong Kong Launches Mega 8 Campaign to Showcase it as Asia's Events Capital Through Art, Culture and Experiences
Mar 27, 2026
Hong Kong, March 27: Riding on the wave of a spectacular line-up of mega events throughout March and April, the Hong Kong Tourism Board (HKTB) rolled out the "Hong Kong Mega 8" campaign. The campaign brings together eight highlighted world-class mega events of arts, pop culture and sports, and citywide programmes, inviting visitors from around the world to experience the vibrant arts scenes in local neighbourhoods and discover Hong Kong's captivating allure as the "Events Capital of Asia."