Why digital marketing has become a C-suite skill and how to master it
Mar 25, 2026
New Delhi [India], March 25: Marketing looks almost unrecognisable compared to what it was ten years ago. The channels have multiplied. The data has exploded. Consumer attention is scattered across more platforms, devices, and formats than any single campaign can chase. What worked in mass media does not work on Instagram. What worked on Instagram does not work on YouTube Shorts. And what works today may be irrelevant by next quarter. The pace of change is not slowing down, it is accelerating. And marketing leaders are expected to keep up, lead the way, and still deliver results.
