Making Healthy Eating Desirable
Sep 02, 2026
Mumbai (Maharashtra) [India], September 2: For years, the language of healthy eating has been dominated by subtraction: less sugar, less fat, fewer calories, fewer indulgences. Wellness culture added its own vocabulary of elimination, with diets and trends encouraging people to cut out particular ingredients in favour of rigid routines or the latest "superfood". But the way we think about nutrition is becoming more nuanced. Alongside the familiar focus on nutrients and calories, there is growing interest in individual nutritional needs, food quality, sustainability and the experience of eating itself. The question is increasingly not just whether a food is healthy, but whether it is satisfying, practical and enjoyable enough to become part of everyday life.
