Infobip Research Unveils Opportunities for Brands to Engage Customers with Rich Communication Services (RCS) across APAC
Jan 21, 2025
Kuala Lumpur [Malaysia], January 21:Global cloud communication platform, Infobip has unveiled a new report titled 'RCS: A New Era of Customer Engagement,' which highlights research by IDC on the transformative potential of Rich Communication Services (RCS) in the Asia-Pacific region. The research reveals how a global smartphone user base of 5.1 billion presents new opportunities for brands to deliver personalized, interactive, and secure messaging experiences through RCS, particularly in countries such as Indonesia (146.3 million users), Malaysia (28.6 million users), Philippines (60.4 million users), India (653.1 million users), and Singapore (6.4 million users). With iOS now supporting RCS, brands can reach a broader audience with rich, engaging content directly on users' mobile phones.
