Vim's 'Equal Vows' Campaign Inspires Social Change Through Collaborative Efforts with NGO Satchikitsa Prasarak Mandal, Bharat Matrimony and Swiggy Instamart
Feb 25, 2025
Mumbai (Maharashtra) [India], February 25: Vim, a trusted name in dishwashing brands, recently launched their 'Equal Vows' campaign, featuring a renowned Bollywood couple, Rajkummar Rao and Patralekhaa that represent the value of equality in their marriage. The campaign, conceptualized by Lowe Lintas, redefines modern relationships by leveraging the cultural significance of wedding vows, encouraging couples to be equal in taking responsibility for household chores. With a vision to drive lasting social change, the initiative aims to reach couples across the country, and inspire them to pledge to equal partnerships.
