PNN
New Delhi [India], April 2: Double Tap Films, India's first data-backed microdrama studio, announces its formal launch, marking a new chapter in the country's short-form entertainment landscape. Built at the intersection of indigenous IP and mobile-first consumption, Double Tap Films produces complete, vertical-first dramatic narratives powered by real audience intelligence from Pratilipi, the country's largest Indian language storytelling platform.
- Built on Pratilipi's IP ecosystem of over 20Mn stories, the studio combines data-backed, indigenous storytelling with vertical-first cinematic craft to deliver a new format for the mobile era
- Their content sits across leading platforms like Amazon Prime Video, MX Player, Zupee, Hungama OTT, Fatafat, Reelies, Story TV, Vertical TV, KLIP, DramaWave, and more
- With a growing slate of productions across Hindi, Bengali, Kannada, Gujarati, and more
Double Tap Films' production model is built on a competitive advantage that is unique in the Indian entertainment industry. Pratilipi's ecosystem, home to over 2Mn authors whose stories are read more than 800Mn times each month, provides the studio with a continuous pipeline of audience-validated IP across languages and genres. Before a single frame is shot, DTF already knows which stories generate the emotional dependency that drives binge behaviour.
The studio describes its approach as a 'format lab to franchise pipeline', using the microdrama format as a high-signal environment for identifying IP with the potential to scale across OTT, gaming, and international markets. Every production is simultaneously a story for audiences and a market signal for the industry.
"India has always been a country of storytellers. What has changed is the screen. The mobile phone is now the primary relationship that hundreds of millions of Indians have with narrative forms and Double Tap Films exists to define what great storytelling looks like within it. We are not making short content. We are building a new cinematic language for the mobile era, rooted in stories that India already loves."
-- Ranjeet Pratap Singh, Co-Founder & CEO, Pratilipi
The studio's debut slate spans multiple languages and genres, with productions including Avnika Ki Shaadi, Apavitra, Aag Se Takkar, Raavan, Boss Bahu, CEO Se Romeo, 2:47AM, Nishithini, and Naduve, with content available on Amazon Prime Video, MX, Zupee, Fatafat, Reelies, Story TV, Vertical TV, Hungama OTT, KLIP, DramaWave and more. Each production is conceived vertically from the first frame, engineered for the speed and intimacy of the mobile screen, and built around the brand's defining philosophy - Zabardast Entertainment. Indigenous Storytelling. Global Reach.
"India has already crossed 250 million cumulative downloads of micro-drama apps, and that number continues to climb each month. Double Tap Films is built to become the studio powering this surge, creating and scaling the content audiences are actively consuming. We are not just producing content for the format; we are defining what the format can be. Every frame is designed for maximum emotional impact per second - mobile-first, story-first, and audience-obsessed. When you start with over 20Mn stories that readers choose to read over 800Mn times a month; and you build for the screen they carry in their pocket, the result is not short-form entertainment. It is the most direct line between a story and its audience."
-- Sharlton Menezes, Vice President IP & Key Partnerships, Pratilipi & Double Tap Films
India's microdrama market is one of the fastest-growing segments in the country's entertainment economy, with projections pointing to a market value exceeding $1 billion by 2030. The format has seen rapid growth in consumption across Tier 2 and Tier 3 cities, with genres spanning family drama, romance, and aspirational narratives commanding the highest engagement. Double Tap Films enters this market not as a platform, but as a studio, bringing creative authority and validated IP to a space that has until now lacked a credible content brand at its centre.
The studio's productions are available on Amazon Prime Video, MX, Zupee, Fatafat, Reelies, Story TV, Vertical TV, Hungama OTT, KLIP, DramaWave and more. Double Tap Films produces microdramas in Hindi, Bengali, Kannada, and Gujarati, with further language expansions planned through 2026.
ABOUT DOUBLE TAP FILMS
Double Tap Films is India's first data-backed microdrama studio, producing vertical-first, emotionally engineered narratives built for the mobile screen and the modern attention span. Fuelled by Pratilipi's IP ecosystem of over 2Mn writers whose stories are read more than 800 Mn times each month -- DTF adapts audience-validated stories into complete dramatic arcs across Hindi, Bengali, Kannada, and Gujarati, and more, designed to provoke an immediate, instinctive response. Every frame is built for maximum emotional impact per second -- mobile-first, story-first, and audience-obsessed. Zabardast Entertainment. Indigenous Storytelling. Global Reach.

ABOUT PRATILIPI | www.pratilipi.com
Pratilipi is the largest Indian language storytelling platform. Its eponymous product is home to over 1.6 million writers in 12 Indian languages and has over 12 million monthly active readers. Pratilipi also owns and operates Pratilipi FM, Pratilipi Comics, Westland Books, and IVM Podcasts. Pratilipi stories are licensed by ecosystem partners for various other formats, including OTT shows, TV shows, and movies.
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