PNN
New Delhi [India], July 11: The journey for Dr. Nicola Middleton has been one of discovering a great passion for business from a young age. She studied business and acquired an honours degree in Finance from the University of Cape Town, South Africa.
She had a short stint in merchant banking in the dynamic financial heart of Johannesburg, after which she quickly jumped across into entrepreneurship, forming an Entertainment Company, Seraph Entertainment, which brought out international shows and artists to South Africa. The company also hosted the Nelson Mandela 75th Fundraising Gala in which the country's soon-to-be leading political party, the ANC, and big business came together, creating a milestone evening of goodwill and celebration, in a nation previously legally divided by race, by the colour of one's skin! It is also here where the early seeds were sown for Nicola's deep appreciation of our collective common humanity, and the wonder of the diversity of our human nature and our human spirit, and in fact that "this is creativity at its best" and "we all need each other".
In recognition of her groundbreaking work blending entrepreneurship, entertainment, and social impact, Dr. Nicola Middleton was named Female Changemaker of the Year - South Africa at the prestigious Fluxx Awards 2025, held in Hong Kong on June 5th & 6th. Dr. Middleton was honoured for her visionary leadership with GodBrands, a movement and business model that reimagines commerce with deep spiritual and psychological grounding. The jury praised her unique ability to infuse storytelling, mentorship, and consciousness into a globally scalable enterprise model, creating meaningful change beyond traditional business outcomes.
Nicola found herself a serial entrepreneur, and she effortlessly mixed glamour with the world of making money and providing goods and services. She was Miss Johannesburg for a year in her beloved "City of Gold"! Her business ventures took her into international event management, PR, marketing consulting, pharmaceuticals and the personalized numberplates industry. Along the way she found herself being a celebrity, and working with other celebrities, politicians, international players, big business, government officials and more humbly, also with grassroots communities, churches and everyday humanity.
Nicola felt this season of her business career was a type of "Business Phase 1", laying the foundations for greater things to come. During this time, she felt herself having a passion to dissect business, much like one would take apart a radio, study all the parts and put it back together again, having acquired deep practical knowledge of its real inner workings. Nicola loves the quote: "To break the rules, you must first master them." For her this applies to the world of business!
After her "Phase 1" of business, a deep spiritual journey with God ensued, as did marriage and motherhood. Through it all Dr. Middleton has always remained passionately ambitious and intensely driven for something larger than herself, which has not always been clearly in her view, yet she could feel, sense and intuit it. Nicola carries an intense passion within, one that simply knows we shape our collective reality. She vehemently agrees with the attitude: "Never doubt that a small group of people can change the world, indeed it is the only thing that ever has." This sentiment is based on a quote by Margaret Mead.
When God downloaded the GodBrands vision to her, Dr. Nicola could finally understand what the bright burning flame inside her was all about. In GodBrands she finally found the mechanism through which she could channel these vast amounts of passionate energy that seemingly are part of her gift that she is meant to leave behind in this world.
GodBrands is a reimagined business model. GodBrands is a global organization communicating messages to the whole world, like a mother, with a supportive husband and father by her side, speaking to her very own family, in love and intimacy and deepest ever caring, yet also with limitless creativity, extreme business acumen, a fully-fledged tech and AI company, an organization which has a boundless passion for life and people, and doing all things abundantly well and with the philosophy of "right first time"!
GodBrands is an organisation creating social movements, buildings power brands for the human psyche and wellbeing, addressing social issues, changing the very way in which humanity thinks and does everyday life, sourced deep in human psychology and consciousness, yet very simple in execution. A company that produces merchandising aimed at being simply an accepted part of our everyday life all over the world, much like Disney stories and merchandising. It is a company that is passionate about storytelling and crafting amazing and memorably experiences for humanity and a company that loves mentorship and internships for young people, because belonging, true support and handholding is essential in the human story, and always will be.
In this one organization, where its visionary leader dreams to have 1 million beautiful souls working on the business and the brands, Dr. Nicola Middleton, is investing her best energy, passion and dreams to help take humanity to a whole new, higher, level of the human story and of our existence on our beloved planet earth.
In GodBrands the rules of business are being applied and where they can be reinvented and made better, this company is doing it! The quote by the genius, Einstein, applies: "You have to learn the rules of the game. And then you have to play better than anyone else." Also, the quote by the world-famous artist, Picasso: "Learn the rules like a pro, so you can break them like an artist."
This is an interesting space to watch in the coming years, as GodBrands, under the visionary and changemaking leadership of its fearless leader, Dr. Nicola Middleton, stands up as an organisation of brands that impact everyday life globally, and at the same time some rules of the game of business are being changed, as the authentic female leadership perspective is brought into the business arena, not to merely join the game, but to help reshape and reimagine the very foundations of the game!
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