BusinessWire India
New Delhi [India], December 15: AGEasy, the consumer products brand under Antara Senior Care--India's most comprehensive and integrated senior-care ecosystem--today announced the launch of its specialised Gut Care Range, developed in partnership with Wellbeing Nutrition, a leader in clean-label, science-backed nutraceuticals.
This new portfolio marks a significant step in addressing one of the most overlooked challenges of ageing--the changing physiology of the senior gut. While gut issues are common in India, their impact on seniors is far more complex. Recent studies show that 4 in 10 urban seniors experience persistent digestive discomfort, with conditions like constipation, IBS and IBD being top among them. Further, data shows that nearly 50% seniors are actively seeking treatment for these issues. Yet, most gut health products in the market are created for the general population and overlook age-related changes, such as:
- Slower metabolism
- Altered gut microbiome
- Higher medication load
- Reduced digestive enzyme activity
These factors make the ageing digestive system more sensitive, increasing the frequency and severity of discomfort. There is a clear gap for gut products formulated for seniors from scratch.
Recognising this need, AGEasy and Wellbeing Nutrition have co-created a senior-specific gut care range, using clinically validated ingredients and formats that are easy to digest, simple to consume, and suitable alongside ongoing medication*. Instead of adapting generic formulas, this range has been purpose-built for the senior physiology. It combines nutritional science with natural ingredients to support digestive rhythm and everyday comfort.
Speaking about the launch, Ishaan Khanna, CEO, Antara Assisted Care Services, said, "Gut health is foundational for seniors. Scientific literature shows that it influences immunity, inflammation, metabolic parameters and even cognitive function. With AGEasy's understanding of senior needs and Wellbeing Nutrition's scientific rigor, we have created a range that addresses the unique requirements of the ageing gut. The AGEasy Gut Care Range provides sustained, reliable support for concerns like acidity, constipation, bloating and overall digestive balance. At AGEasy, our mission is to enable self-care that is effortless, effective and joyful for seniors."
Avnish Chhabria, Founder & CEO, Wellbeing Nutrition, added: "This collaboration reinforces our commitment to making clean, research-driven nutrition accessible to every life stage. Seniors often deal with pill fatigue, dysphagia and reduced nutrient absorption. Our formulations are developed for optimal absorption and ease of use for making daily wellness easier than ever. AGEasy brings deep insight into senior wellness, and together we've developed India's first dedicated gut care range for the ageing population."
The AGEasy Gut Care Range includes four targeted products:
- Gut Balance - daily digestive support for overall gut wellness.
- Consti Calm - support for regular bowel movement.
- Bloat Calm - relief from heaviness, gas and discomfort.
- Acidity Calm - helps with acidity and related digestive distress.
All products are FSSAI-certified, use clinically validated and globally sourced ingredients that are plant-based, gluten-free, lactose-free, GMO-free and contain no added sugar.
AGEasy continues its mission of making aging easier by offering thoughtfully curated products that address chronic health needs across lung care, joint health, fall prevention, diabetes management, and now gut health. With this launch, AGEasy further strengthens its position as an innovation-led brand committed to empowering seniors to live with ease, joy and independence.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)